March Second 

                Advancing the Value of MarketingTM


About Us

March Second helps companies and marketing teams become more efficient by leveraging technology, better aligning resources and adopting best practices.  Founded in 2007, the company is located just north of Boston in Marblehead, Massachusetts.  The two co-founders, Don White and David Melnick, share the same birthday and the same passion for helping clients quantify and maximize the value of their marketing investments.

“In terms of industry knowledge and commitment to their clients, Don, David and Kerry are unsurpassed.  I highly recommend them.”

- Barrie Markowitz, Managing Director, Membership, United States Tennis Association

Don White is a widely regarded expert on database marketing and analytics with extensive experience and expertise in developing and managing knowledge-based marketing solutions and best practices. 

Don has helped pioneer the use of technology and sophisticated analytics in helping clients improve their return on marketing.  His direct marketing expertise extends across multiple industries, including financial services, hospitality, travel, retail, telecommunications and packaged goods.  He has hands-on experience leading software development teams, running direct marketing agencies and managing large marketing and sales organizations.

Don has held several executive and senior leadership positions including EVP and Managing Partner at Hill Holliday in Boston, Chief Marketing Officer at Veridiem (sold to SAS), President of Clarion Direct Marketing, Founder and President of Saugatuck Direct Marketing (sold to DMB&B), and Executive VP of The Direct Marketing Group (DMG). 

Don enjoys spending time with family and friends and cruising his sail boat Air Apparent along the New England coast.

Don received his undergraduate degree in English from Western Connecticut University and received his MBA in Finance and Marketing from Columbia University.

View Don White's profile on LinkedIn

Kerry Miller brings over ten years of program management and database marketing experience.  She has managed many complex, cross-organizational programs and has consistently been a leader of highly effective teams.

Kerry has a wide range of industry expertise, ranging from technology, financial, retail and non-profit organizations.  She has lead a global marketing implementation for a Fortune 500 firm and has done extensive work in both a B2B and B2C capacity.  Kerry’s direction and leadership make her a trusted advocate for all of her clients.

Kerry has held several leadership positions including Vice President of Account Management at Quaero and Senior Project Management roles Harte-Hanks.  She has been focused on delivering best-in-class, marketing solutions to her clients.  Kerry’s expertise in process reengineering has been a huge asset to the programs she is involved with and is often asked to broaden her involvement across her client’s organization.

Kerry earned her Master’s degree in Management from Emmanuel College and a Bachelor’s degree in Biology from St. Joseph’s College.  She is a member of the Project Management Institute and is a certified Project Management Professional (PMP).

View Kerry Miller, PMP's profile on LinkedIn

Chris Gooley has over eighteen years of experience applying quantitative techniques to solve marketing problems.  Chris applies his talents to help C-level executives make profitable decisions related to relationship marketing, product design, marketing/media mix, pricing, messaging, and segmentation and targeting. 

Chris has developed tight partnerships with many of the leading consulting and research firms and their respective clients.  Over the past several years, Chris has developed sophisticated models and analytic solutions for ABC Networks, Disneyland Resort, Bain & Company, The Monitor Group, IKnowtion, Veridiem (SAS), and DemandROMI.

Chris was formerly a Vice President of Analytics at Knowledge Networks.  During this time, he spearheaded the Analytics Teams in the design and analysis of sophisticated consumer research projects – including Latent Class Segmentation Studies, Discrete Choice Experiments, Database Classification and Scoring Models, and Brand Equity Measurement Models.

Formerly, Chris was a Vice President of Research and New Product Development at Olitzky Whittle – a consulting firm servicing the pharmaceutical industry.  He successfully led numerous large-scale projects – including physician and patient segmentation studies, message preference modeling, discrete choice and pricing projects, and forecasting studies.

Chris received duals Masters Degrees in Business (Quantitative Marketing) and Statistics from Stanford University and graduated Magna Cum Laude with a degree in Applied Mathematics-Economics from Brown University.